Every once in awhile, a great client, like mono, finishes your ideas and shares them with you. For Blue Cross Blue Shield of Minnesota's new campaign, we discovered that the leading cause of death in the state was procrastination. So we created new lyrics for "Tomorrow" from the Broadway hit "Annie." Thanks to a great mono team, led by Troy Longie, for making our fun little idea into something sweet.
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1 comment:
Too funny. I saw that spot on the air and thought,"huh, I wonder if Carol had anything to do with that." It has your fingerprints all over it.
Very well done.
Elias
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