Starwood Properties

Trying to please over 30 different shopping malls in all corners of the country with one holiday campaign isn't easy. But when writer, Tom Lieberman said "Christmas. Put a bow on it." I was pretty sure we had it. I also got to learn all about the world of professional Santas. It's not as scary as clowns, but I assure you it's plenty weird.

Copywriter: Tom Lieberman